At 71%, Coke is the clear winner of the tastebud category. That's 2 for Coke. But, here's the truth. A full 50% say Coke is sweeter — they're wrong. Pepsi is. (Schwartz 2020) In the Cola Wars, Pepsi outperformed Coke over and over again (Little 2019) — with more sugar and a sweeter sip. Yet in 2021, we end up with Coke: 3, Pepsi: 0